WhyDesignMatters - Mall Booth Design

As part of my execution for the campaign, I wanted to create an experience for mall passerby. The idea was to get them to experience what it feels like to shop in an environment where all design is stripped away. Products ranging from boxes of toothpaste to everyday consumer goods such as laundry detergent, shampoo, soda and more. Passerby would also get the opportunity to learn more about the campaign and if they want to get involve they would sign their name on the empty wall space provided on the wall. Brochures and flyer's would also be provided and given away.

This is another concept for the mall booth exhibit, which is designed with a maze type of layout.