Outdoor - Why Design Matters

This is an outdoor execution for my final project on "design value". This would be a 3 fold type of billboard which in the first slide would show an existing advertisement then slides to the next slide with the same advertisement but with the brand washed out in white. The the final slide would show the URL of the site where people could learn more about the campaign on "Why Design Matters".

In doing this execution it was interesting to explore different executions on conveying the message of why design matters in our lives and emphasizing the value of design. There would be a series of outdoor executions, each emphasize different categories of products from household items, electronics, consumer goods and so on.