ThinkTree Foundation Logo

I know it's been a while since I last posted any of my design works but just recently I was able to finish a logo design for a fictional organization that is all about preserving the environment and tree planting. In coming up with the design for this logo, there were 2 things I wanted to portray; (1) thinking and (2) the environment. I did numerous rough sketches and after a couple of hours just fiddling with one doodle after another I came up with a way to merge both ideas together into one design. In my first rough sketches I did many variations of thought bubbles, since they were perfect symbols that would identity its meaning of generating ideas or either thinking. So I try placing a thought bubble with a drawing of a tree inside of it but in the end I decided to design the trees as the hidden thought bubbles inside the illustration of the logo. With the curve hill would give balance to the overall look of the logo. Then by arranging the trees in sequence and balancing the smaller trees together and away from the bigger tree would then form a symbol of a thought bubble.

In terms of art direction I wanted the colors to be cool and relaxing, which I use a pastel shade of green to set the mood to the entire design. Then for the word mark I added dark brown to create direct contrast from the main color.