Our group decided on pursuing a tea product that could be brewed either hot or cold. Our target audience would be college students, specially students who work overtime and spend long hours in schools. When we came up with this for our final design our group discuss the different possibilities on how this logo would project our product image. We wanted to emphasize the mood of motion and active lifestyle. Being that we wanted something that would attract the young demographic being hip and cool, we also wanted to associate the thought of being healthy. The design of the lines creates motion that continuously blends well together with the font. We are still continuing our progress with this logo and its application.
Monday, October 1, 2007
Conquer Logo Design
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2 comments:
I'm digging this brand concept - it's very bold considering the space is normally occupied by quaint or pseudo-ethnic names and typestyles. I haven't seen anyone portray tea as an energy drink or as a nutritional supplement.
One question: given that the target audience is college students, are you confident about using the woman and child for your illustration? (as opposed to a man and a woman.)
Good work!
Sebastien
thanks for comment btw :) well about the logo, the illustration is a man and a woman, its just a bit difficult to notice it at first. we wanted to keep the logo simple, modern and dynamic. that's why we design the logo to have a continuous flow from its logotype to the illustration.
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