Tuesday, September 11, 2007

Lahela's Kitchen Corporate Branding





This is corporate identity side project that I've been working on for the past 2 weeks for a consumer goods manufacturer in the Philippines. I did many variations of the logo using different layouts, shapes and color combinations. The original logo for this company emphasizes more on its typeface, so I wanted to recreate its identity by giving it a unique and strong icon that would give immediate recognition of the logo. The purpose for the redesigning this logo is that it would be easier to recognize and would easily stand alone even without its typeface.

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