The Bag Organizer

This is another branding piece I've been working on lately. The process that I've gone through in coming up with this design was more on how to create an icon that would symbolize an organizer inside another bag. Just to fill you guys in about the product, it was design as a small bag with multiple pockets that would help organize the things that you put inside your bag. This product is targeted to women on the go, especially knowing how women are switching stuff from one bag to another, with the bag organizer doing that task would only take seconds and it's hassle free.

So I did a couple of sketches and variations on how to produce this logo and I wanted to emphasize on the brand name, which at first was "bag-o", short for bag organizer so the design symbolizes two bags and I use a circle to surround it. So after a couple rounds of revisions I came up with this design, I wanted to emphasize on the simplicity of the design and that it would be easily recognizable. My first design draft was done all in black/white and then I tried using gray scale then moving on to colors. In choosing the colors I decided to go with the colors from the Philippine flag, where this product was made.